Using social media marketing tools to create and maintain the company’s brand.
Working with marketing professionals to develop social media marketing campaigns.
Interacting with customers and other stakeholders via the company’s social media accounts.
Analysing the company’s digital marketing plan and social media strategy and making recommendations for improvements.
Research social media trends and informing management of the changes that are relevant to the company’s marketing activities.
Setting KPIs for social media campaigns, such as targets for a certain number of share or likes and measuring a campaign’s performance against the KPIs.
QUALIFICATIONS AND EXPERIENCE:
NQF Level 6 (360 credits – 8 level framework) in Marketing, Communications,
Advertising, or related fields
Marketing & Advertising Experience
PC Literacy (MS Office package) & Microsoft Teams familiarity
Experience of one or two years in community management, advertising, customer service or public relations
Experience with Falcon I.O and Meltwater or any related social media management tools
Knowledge of Photoshop, Illustrator, and Google Analytics advantageous