RETAIL SALES MANAGER – CAPE TOWN – WESTERN CAPE Full Time

Duties & Responsibilities Role

(Note that this is not a full job description but only a list of the main functions)

• Tailoring shopper marketing campaigns according to insights from consumers.
• Delivering activation plans that span the entire shopper journey.
• Tracking and reporting results of various in store marketing campaigns.
• Special promotions implementation, display, activation – taking to the next level in store
• In store execution of competitions and promotions, eg. Rewards, supplier. competitions.
• Develop and execute company strategies that drive market share growth.
• Analysis of company strategy and performance and effect changes as needed.
• Accurately set annual wholesale budgets for the company and formulate plans to alleviate sales deficits.
• Effective adaption of company strategies to suit the SA market and to meet the company’s expectations.
• Monitoring retail prices in the market to ensure the company remains competitive
• Research and analyse consumer behaviour, market trends and competitor activity.
• Build and maintain strong relationships with all stakeholders to ensure full support of the company in the market.

Sales

• Develop and execute the wholesale strategy that will drive company sales and maximise profitability.
• Prospect and qualify new wholesale leads.
• Track all sales activities in the company system and keep current by updating account information regularly
• Communicate customer and prospect product pain points
• Achieve positive sales growths monthly and annually through the development and driving of “sell out” strategies
• Monitor competitor activity and plan the appropriate response.
• Responsible for achieving the agreed objectives and sales targets for the company.
• Build and promote strong commercial relationships with wholesale clients by understanding their needs and objectives.
• Assist in setting up and driving sales at events/launches/retailer activities.
• Provide feedback on sales/customer-related issues or concerns.
• Identify and implement new ideas to drive sales.
• Be knowledgeable about the brands.

Budget and Financial Management

• Establish budgets, performance specifications and sales estimates.
• Management and analysis of spending to ensure effective usage thereof and ensure a ROI and company profitability
• Ensuring achievement of budgets across all stores
• Ensuring market share growth across all stores
• Prepare monthly performance reports for the stores.
• Measuring and reporting on performance and assessing KPIs and ROI.

Stakeholder Engagement and Management

• Build and maintain strong relationships with all stakeholders to ensure full support of the company in the market
• Work with all stakeholders to gain maximum exposure for the company
• Build strong relationships with operations (store managers, operations managers, and any other relevant person/department).

Inventory Management

• Inventory management to ensure stock levels in-house meet the organisational requirements, including accurate promotional forecasting.
• Manage stock levels at stores by actively engaging with the operations team regarding model stocks, replenishment levels and any other relevant information.
• Ensure stores are merchandised according to the required standard, with the necessary collateral and display elements (including promotions and launches).
• Manage tester and counter supply stock levels at stores to ensure that there are no out of stocks or abuse of these items.

Key Skills

• Highly organised and perform well under pressure.
• Budget management skills.
• Strong research and analytical skills.
• Good communication skills, both verbal and written.
• Willing and able to work on both strategy and operational subjects.
• Attention to detail.
• Proactivity, adaptability & flexibility.
• Multitasking
• Strong interpersonal skills
• Negotiation skills
• Business acumen
• Delivering Results & Meeting Customer Expectations
• Entrepreneurial and commercial thinking

Qualifications & Requirements

• Business degree or equivalent experience
• Minimum 5 years of Retail Sales management experience
• Previous experience in managing and leading teams.
• Driver’s Licence and own vehicle
• Must be willing to travel if required.